definitive direction for problematic projects.  repurpose data, systems, and resources.  achieve marketing & management initiatives.

our expertise is manipulating, managing, enhancing, integrating, and analyzing data, systems, and processes related to sales, marketing, and customer service initiatives

services
services

the following services are available hourly:

SQL dba services

Contract your SQL dba needs. All the standard SQL dba services: set-up, design, trigger & functions, SSRS, and SSIS. Backups and restores.

emergency SQL services

Available for emergency SQL recovery services.

prospect data procurement

Proficient in finding difficult-to-find data for prospecting purposes.

best customer modeling & best prospect profiling

Simple profiling or more complex modeling of your prospects and/or customers.

data builds, migrations, and integrations

Harmonize and standardize data from multiple internal and external sources for the purpose of building, migrating, and integrating data.

data analytics & reporting

Simple and complex analysis and reporting services available.

projects

services are typically bundles as projects:

national marketing database builds

Refresh your entire marketing database. Procure new data or find new public sources. Harvest and verify business and contact information. Assign to reps and distributors.

geographic & demographic location & market analysis

Enhance your existing customer & prospect data with relevant geographic, demographic, and competitor data to select sites and markets more effectively.

loyalty & reward program development & analysis

Verify your anecdotal opinions of your customers for loyalty & reward program development and extending your reach into existing customers.

strategic marketing and internal support

Experienced in gathering intelligence needed for executive decisions and litigation when internal resources can not be used.

competitor intelligence gathering & analysis

Profile your competitors. Ethically collects direct & indirect data needed to satisfy your quest for competitive intelligence.

unconventional b2b market research

Well experienced in the traditional b2b market research disclipline in hard-to-quantify markets, we bring the experience and connections needed to manage these data collection initiatives. Collecting data you think is uncollectable usually just requires a create twist as to where & how to collect it.

IT overhauls & migrations

Providing contract services often led to hiring a resource to replace myself so I could move on to the next project. The trust established with my clients, usually business owners or other Executive Management would lead me to positions of a trusting third-party for sensitive personnel issues and IT department overhauls. Competent enough to run a network, I can help with all the essentials, cloud migrations, DNS management, etc. When something extends beyond my area of comfort, I suggest resources from a competent network of local, regional, and national IT partners to help with any of these issue.

digital marketing set-up, troubleshooting, and growth (partners)

Providing all the set-up needed for successful email marketing and establishing a social presence.

industries

we bring breadth & depth in the following areas:

B2B and B2C SMBs

Our sweet spot is working with companies with decisions makers in companies with 1 to 250 desktops. We bring expertise in unusual industries where we have provided very specific services to some of the largest companies in the world.

commercial fleet card marketing & refueling

Managed a groundbreaking multi-client study which first benchmarked commercial refueling and fleet card opportunity as documented in several industry trades in the mid-1990s.   Providing services to this market again since 2013.

service station and industrial equipment

Part of a team that developed a demand forecast for service station equipment upgrades due to EPA Clean Water Act deadlines in the 1990s.  That experience has brought a familiarity to industrial equipment markets selling through distributor and manufacturer rep networks as well as compliance driven market needs.

insurance (health & ancillary, P&C)

Experienced with carriers, general agents, and large & small agencies in the health & ancillary and property & casualty practices.

third-party eligibility and investigative services

Deep familiarity with companies involved in the Medicaid, State & Local Assistance, SSI/SSD, Workers Compensation, and like application, processing, and investigative markets.


put our twist on your project

we want the project you can not seem to get done.

we redirect, repurpose, and reconnect your "in-house" human, software, and hardware resources.

instead of replacing software to achieve integration, dashboarding, and reporting needs rooted in sales, marketing, and customer service data... 

...we work with your team to "twist" a SQL information management framework with a web front-end that i've built, maintained, and used in my GoldMine CRM projects and consulting engagments since 1995.

we just show you what joe has been doing for 30 years.  you keep and maintain it.

the most challenging initiatives were outlined in a few simple statements on a whiteboard, yet baffled the intelligent minds presenting them.

Joe's simple solution to consolidate sales-tracking databases for three (3) regional offices to eliminate cumbersome month-end manual work became the spine of an information infrastructure that supported our growth from 5 to 128 employees across 5 offices during our 12-year relationship with him.  The foundation remained as people and products changed .

Roy Burgoon,  Managing Partner - Talus Brokerage